Eton shirts and ties
When talking about outstanding quality, Eton shirts and ties are in a class of their own. With over 75 years’ experience in the area, the Swedish clothing company has developed the ability to uniquely combine the old, classic tailoring traditions with modern design and high quality. One of this brand’s characteristics is that they do not allow current trends to determine their production of clothes for men. Instead, they create their own lasting trends – 'We want to create tomorrow’s vintage' is the brand’s mantra. The company is thus not driven by trends and tendencies in the fashion world, but instead by their great passion for shirts. They know what looks elegant on a real man, and this knowledge is clearly expressed in Eton shirts, ties, bow ties, scarves and so much more, which you can find right here on the page.
When it comes to Eton shirts, the golden number is 45
But why exactly 45? Well, you see, this is the exact number of parts that make up a shirt. And, when shirts are being designed and manufactured by the Swedish company, these are 45 of the best quality parts. Nothing less. Right from the beginning, their goal is to produce beautiful shirts. Quality is at the core of the tailor’s trade, and it makes each product exceptionally functional. In 1928, right after the Great Depression, the Swedish married couple Annie and David Pettersson were forced to close down their sawmill. So instead, they started a new business where they made quality shirts. The business was originally called Skjortefabrikken Special. However, when one of their sales staff wanted to try to sell the shirts on the English market, the name was changed. The Swedish name, Skjortefabrikken Special, was simply too difficult to pronounce for the English and it also lacked an international ring. The brand’s name comes from the famous and exclusive Eton College in England. After all, an exclusive brand needs an exclusive name.